Throughout his career, Rikard developed a way of working that consistently delivered results: Stay visible to the right people, every day, long before they’re ready to buy. Not through louder campaigns or more channels, but through: individual-level targeting consistent presence across the buying journey and tight alignment between marketing and sales It worked, repeatedly. But it was also fragile. It relied on manual processes, disconnected tools, and constant effort. Scaling it across teams, markets, and channels was hard. Maintaining consistency was even harder. That’s when the question became unavoidable: If this is difficult for experienced, well-funded teams, how many companies are struggling with this without even realizing why?