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NEWS, INSIGHTS & PERSPECTIVES

Practical insights on B2B marketing, sales alignment, and precision reach.

We share what we’re learning, what’s changing, and what actually works when you’re targeting real decision-makers, not personas.

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Insights on B2B marketing, sales, and growth, from the Sid team.

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Knowledge

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LinkedIn

GTM

Brand Marketing

Account-Based Marketing

Person-Based Marketing

Personal Branding

Black-and-white image of silhouettes of commuters walking across an open-air transit platform with city buildings in the background.

GTM

9 Best B2B Marketing Campaigns That Fill Pipeline

9 Best B2B Marketing Campaigns That Fill Pipeline

Read article

A man in a light shirt riding a bicycle across a city street near an outdoor café and canal area.

GTM

B2B Cold Email Templates: Message-Market Fit Framework 2026

B2B cold email templates fail for one reason more than any other: the words match the format but not the reader's actual situation.

Read article

Minimalist close-up of a large red steel architectural sculpture against a clear blue sky.

LinkedIn

Is LinkedIn Sales Navigator Worth It? ROI Breakdown

LinkedIn Sales Navigator is worth it when your reps sell to a defined list of named accounts with long, committee-driven cycles, and it is not worth it when they buy lists and blast volume.At roughly $100-$170 per seat per month, break-even usually needs one extra qualified meeting per rep per month.

Read article

A low-angle, motion-blurred shot of a classic swing carousel ride spinning at an amusement park.

Knowledge

CRM Audience Targeting vs Intent Data: B2B Guide 2026

This comparison is for B2B demand-gen managers and ABM leads deciding where to point their next targeting budget: warm CRM lists, third-party intent data, or both.

Read article

Black-and-white image of silhouettes of commuters walking across an open-air transit platform with city buildings in the background.

GTM

9 Best B2B Marketing Campaigns That Fill Pipeline

9 Best B2B Marketing Campaigns That Fill Pipeline

Read article

A man in a light shirt riding a bicycle across a city street near an outdoor café and canal area.

GTM

B2B Cold Email Templates: Message-Market Fit Framework 2026

B2B Cold Email Templates: Message-Market Fit Framework 2026

Read article

Minimalist close-up of a large red steel architectural sculpture against a clear blue sky.

LinkedIn

Is LinkedIn Sales Navigator Worth It? ROI Breakdown

Is LinkedIn Sales Navigator Worth It? ROI Breakdown

Read article

A low-angle, motion-blurred shot of a classic swing carousel ride spinning at an amusement park.

Knowledge

CRM Audience Targeting vs Intent Data: B2B Guide 2026

CRM Audience Targeting vs Intent Data: B2B Guide 2026

Read article

Abstract motion blur photograph featuring dark tones, dynamic horizontal speed lines, and a soft orange glow on the right displaying a faint glowing digit three.

Account-Based Marketing

Best Lead Forensics Alternatives for B2B in 2026

Best Lead Forensics Alternatives for B2B in 2026

Read article

Low-angle portrait of a person in an oversized grey pinstripe suit holding an open newspaper in front of their head against a clear, gradient blue sky.

GTM

B2B Cold Email Strategy: Book 100+ Meetings in 2026

B2B Cold Email Strategy: Book 100+ Meetings in 2026

Read article

Dimly lit high-angle shot of multiple rows of empty burgundy-red theater seats.

Knowledge

ICP vs Buyer Persona: The Difference Explained 2026

ICP vs Buyer Persona: The Difference Explained 2026

Read article

Minimalist white building façade with a clear blue sky, featuring a red staircase connecting two yellow doors and a vertical metal ladder.

Account-Based Marketing

Shorten the Sales Cycle in Energy and Data Centre Deals

Shorten the Sales Cycle in Energy and Data Centre Deals

Read article

Dimly lit underground roadway curving around a bend with stark white lane markings and a checkered pavement design.

GTM

Follow Ups That Move Long B2B Deals

Follow Ups That Move Long B2B Deals

Read article

High-angle shot of pedestrians walking across a tiled floor crossed by harsh, diagonal geometric shadows from natural light.

Knowledge

Buying Committee Marketing: Influence All 7 Buyers

Buying Committee Marketing: Influence All 7 Buyers

Read article

Empty mesh seats behind frosted glass panels with warm sunset light reflecting through

Knowledge

Customer Profile Guide for B2B Teams

Customer Profile Guide for B2B Teams

Read article

Low angle view of a tall, futuristic silver tower sculpture topped with a round mesh canopy against a clear light blue sky

Knowledge

AI Visibility: See If B2B Buyers Find You

AI Visibility: See If B2B Buyers Find You

Read article

Abstract vertical motion blur photograph of a tree creating soft green and white lines

Knowledge

Target Account Lists Sales Will Work

Target Account Lists Sales Will Work

Read article

3D abstract geometric render featuring teal and beige pedestals with glass spheres and a transparent glass ring against a blue sky background

Account-Based Marketing

6sense vs Demandbase vs Influ2: ABM Marketing in 2026

6sense vs Demandbase vs Influ2: ABM Marketing in 2026

Read article

Top-down aerial view of a blue and white basketball court with people playing near the key

Knowledge

How to Reach Decision Makers in OEM Deals

How to Reach Decision Makers in OEM Deals

Read article

All News & Articles

Filter the noise:

Black-and-white image of silhouettes of commuters walking across an open-air transit platform with city buildings in the background.

GTM

9 Best B2B Marketing Campaigns That Fill Pipeline

9 Best B2B Marketing Campaigns That Fill Pipeline

Read article

A man in a light shirt riding a bicycle across a city street near an outdoor café and canal area.

GTM

B2B Cold Email Templates: Message-Market Fit Framework 2026

B2B Cold Email Templates: Message-Market Fit Framework 2026

Read article

Minimalist close-up of a large red steel architectural sculpture against a clear blue sky.

LinkedIn

Is LinkedIn Sales Navigator Worth It? ROI Breakdown

Is LinkedIn Sales Navigator Worth It? ROI Breakdown

Read article

A low-angle, motion-blurred shot of a classic swing carousel ride spinning at an amusement park.

Knowledge

CRM Audience Targeting vs Intent Data: B2B Guide 2026

CRM Audience Targeting vs Intent Data: B2B Guide 2026

Read article

Abstract motion blur photograph featuring dark tones, dynamic horizontal speed lines, and a soft orange glow on the right displaying a faint glowing digit three.

Account-Based Marketing

Best Lead Forensics Alternatives for B2B in 2026

Best Lead Forensics Alternatives for B2B in 2026

Read article

Low-angle portrait of a person in an oversized grey pinstripe suit holding an open newspaper in front of their head against a clear, gradient blue sky.

GTM

B2B Cold Email Strategy: Book 100+ Meetings in 2026

B2B Cold Email Strategy: Book 100+ Meetings in 2026

Read article

Dimly lit high-angle shot of multiple rows of empty burgundy-red theater seats.

Knowledge

ICP vs Buyer Persona: The Difference Explained 2026

ICP vs Buyer Persona: The Difference Explained 2026

Read article

Minimalist white building façade with a clear blue sky, featuring a red staircase connecting two yellow doors and a vertical metal ladder.

Account-Based Marketing

Shorten the Sales Cycle in Energy and Data Centre Deals

Shorten the Sales Cycle in Energy and Data Centre Deals

Read article

Dimly lit underground roadway curving around a bend with stark white lane markings and a checkered pavement design.

GTM

Follow Ups That Move Long B2B Deals

Follow Ups That Move Long B2B Deals

Read article

High-angle shot of pedestrians walking across a tiled floor crossed by harsh, diagonal geometric shadows from natural light.

Knowledge

Buying Committee Marketing: Influence All 7 Buyers

Buying Committee Marketing: Influence All 7 Buyers

Read article

Empty mesh seats behind frosted glass panels with warm sunset light reflecting through

Knowledge

Customer Profile Guide for B2B Teams

Customer Profile Guide for B2B Teams

Read article

Low angle view of a tall, futuristic silver tower sculpture topped with a round mesh canopy against a clear light blue sky

Knowledge

AI Visibility: See If B2B Buyers Find You

AI Visibility: See If B2B Buyers Find You

Read article

Abstract vertical motion blur photograph of a tree creating soft green and white lines

Knowledge

Target Account Lists Sales Will Work

Target Account Lists Sales Will Work

Read article

3D abstract geometric render featuring teal and beige pedestals with glass spheres and a transparent glass ring against a blue sky background

Account-Based Marketing

6sense vs Demandbase vs Influ2: ABM Marketing in 2026

6sense vs Demandbase vs Influ2: ABM Marketing in 2026

Read article

Top-down aerial view of a blue and white basketball court with people playing near the key

Knowledge

How to Reach Decision Makers in OEM Deals

How to Reach Decision Makers in OEM Deals

Read article

Filter the noise:

All news & articles

Knowledge

News

LinkedIn

GTM

Brand Marketing

Account-Based Marketing

Person-Based Marketing

Personal Branding

Black-and-white image of silhouettes of commuters walking across an open-air transit platform with city buildings in the background.

GTM

9 Best B2B Marketing Campaigns That Fill Pipeline

9 Best B2B Marketing Campaigns That Fill Pipeline

Read article

A man in a light shirt riding a bicycle across a city street near an outdoor café and canal area.

GTM

B2B Cold Email Templates: Message-Market Fit Framework 2026

B2B cold email templates fail for one reason more than any other: the words match the format but not the reader's actual situation.

Read article

Minimalist close-up of a large red steel architectural sculpture against a clear blue sky.

LinkedIn

Is LinkedIn Sales Navigator Worth It? ROI Breakdown

LinkedIn Sales Navigator is worth it when your reps sell to a defined list of named accounts with long, committee-driven cycles, and it is not worth it when they buy lists and blast volume.At roughly $100-$170 per seat per month, break-even usually needs one extra qualified meeting per rep per month.

Read article

Black-and-white image of silhouettes of commuters walking across an open-air transit platform with city buildings in the background.

GTM

9 Best B2B Marketing Campaigns That Fill Pipeline

9 Best B2B Marketing Campaigns That Fill Pipeline

Read article

A man in a light shirt riding a bicycle across a city street near an outdoor café and canal area.

GTM

B2B Cold Email Templates: Message-Market Fit Framework 2026

B2B Cold Email Templates: Message-Market Fit Framework 2026

Read article

Minimalist close-up of a large red steel architectural sculpture against a clear blue sky.

LinkedIn

Is LinkedIn Sales Navigator Worth It? ROI Breakdown

Is LinkedIn Sales Navigator Worth It? ROI Breakdown

Read article

A low-angle, motion-blurred shot of a classic swing carousel ride spinning at an amusement park.

Knowledge

CRM Audience Targeting vs Intent Data: B2B Guide 2026

CRM Audience Targeting vs Intent Data: B2B Guide 2026

Read article

Abstract motion blur photograph featuring dark tones, dynamic horizontal speed lines, and a soft orange glow on the right displaying a faint glowing digit three.

Account-Based Marketing

Best Lead Forensics Alternatives for B2B in 2026

Best Lead Forensics Alternatives for B2B in 2026

Read article

Low-angle portrait of a person in an oversized grey pinstripe suit holding an open newspaper in front of their head against a clear, gradient blue sky.

GTM

B2B Cold Email Strategy: Book 100+ Meetings in 2026

B2B Cold Email Strategy: Book 100+ Meetings in 2026

Read article

Dimly lit high-angle shot of multiple rows of empty burgundy-red theater seats.

Knowledge

ICP vs Buyer Persona: The Difference Explained 2026

ICP vs Buyer Persona: The Difference Explained 2026

Read article

Minimalist white building façade with a clear blue sky, featuring a red staircase connecting two yellow doors and a vertical metal ladder.

Account-Based Marketing

Shorten the Sales Cycle in Energy and Data Centre Deals

Shorten the Sales Cycle in Energy and Data Centre Deals

Read article

Dimly lit underground roadway curving around a bend with stark white lane markings and a checkered pavement design.

GTM

Follow Ups That Move Long B2B Deals

Follow Ups That Move Long B2B Deals

Read article

High-angle shot of pedestrians walking across a tiled floor crossed by harsh, diagonal geometric shadows from natural light.

Knowledge

Buying Committee Marketing: Influence All 7 Buyers

Buying Committee Marketing: Influence All 7 Buyers

Read article

Empty mesh seats behind frosted glass panels with warm sunset light reflecting through

Knowledge

Customer Profile Guide for B2B Teams

Customer Profile Guide for B2B Teams

Read article

Low angle view of a tall, futuristic silver tower sculpture topped with a round mesh canopy against a clear light blue sky

Knowledge

AI Visibility: See If B2B Buyers Find You

AI Visibility: See If B2B Buyers Find You

Read article

Abstract vertical motion blur photograph of a tree creating soft green and white lines

Knowledge

Target Account Lists Sales Will Work

Target Account Lists Sales Will Work

Read article

3D abstract geometric render featuring teal and beige pedestals with glass spheres and a transparent glass ring against a blue sky background

Account-Based Marketing

6sense vs Demandbase vs Influ2: ABM Marketing in 2026

6sense vs Demandbase vs Influ2: ABM Marketing in 2026

Read article

Top-down aerial view of a blue and white basketball court with people playing near the key

Knowledge

How to Reach Decision Makers in OEM Deals

How to Reach Decision Makers in OEM Deals

Read article

Get in touch and discover how we can help you with your marketing or if you want to collaborate with us.

Email us

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Stockholm

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Animated Sid brand symbol icon

Get in touch and discover how we can help you with your marketing or if you want to collaborate with us.

Email us

Gothenburg

Västra Hamngatan 11

Stockholm

Stora Nygatan 33

Follow

LinkedIn

Instagram

TikTok

Youtube

Spotify

Company

About

Careers

Contact

Help Center

Privacy Policy

Referral Program

Animated Sid brand symbol icon
Animated Sid brand symbol icon

Get in touch and discover how we can help you with your marketing or if you want to collaborate with us.

Email us

Gothenburg

Västra Hamngatan 11

Stockholm

Stora Nygatan 33

Follow

LinkedIn

Instagram

TikTok

Youtube

Spotify

Company

About

Careers

Contact

Help Center

Privacy Policy

Referral Program

Animated Sid brand symbol icon
Animated Sid brand symbol icon

Get in touch and discover how we can help you with your marketing or if you want to collaborate with us.

Email us

Gothenburg

Västra Hamngatan 11

Stockholm

Stora Nygatan 33

Follow

LinkedIn

Instagram

TikTok

Youtube

Spotify

Company

About

Careers

Contact

Help Center

Privacy Policy

Referral Program

Animated Sid brand symbol icon
Animated Sid brand symbol icon